User centric innovations in new product development - systematic identification of lead users harnessing interactive and collaborative online tools

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations...

MoreLess

Year of publication:	2008-09-01
Authors:	Voigt, Kai-Ingo ; Brem, Alexander ; Bilgram, Volker
Published in:	VEND Consulting - Publikationen auch: International Journal of Innovation Management, Vol. 12, No. 3, Sept. 2008, 419-458
Subject:	Produktentwicklung \| product development \| Lead User \| lead user

More details

Extent:	361472 bytes 40 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Product policy ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://ebvufind01.dmz1.zbw.eu/10005866749