User-generated and brand-generated content as indicators of university brand personality and business strategy
Hande Karadağ, Petek Tosun and Büşra Ayan
| Year of publication: |
2024
|
|---|---|
| Authors: | Karadag, Hande ; Tosun, Petek ; Ayan, Büşra |
| Subject: | brand-generated content | generic strategies | Social media marketing | university brand personality | user-generated content | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenführung | Brand management | Social Web | Social web | Hochschule | Higher education institution | Kundenintegration | Customer integration | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2022.2056281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015189700