User generated branding : integrating user generated content into brand management
Ulrike Arnhold
| Year of publication: |
2010
|
|---|---|
| Authors: | Arnhold, Ulrike |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenpolitik | User Generated Content |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 451 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2010 |
| ISBN: | 978-3-8349-2324-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008911747