User generated branding : state of the art of research
Christoph Burmann; Ulrike Arnhold
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Burmann, Christoph ; Arnhold, Ulrike |
| Publisher: |
Berlin [u.a.] : LIT Verl. |
| Subject: | Markenführung | Brand management | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Electronic Commerce | E-commerce | Markenpolitik | User Generated Content |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 237 S. Ill., graph. Darst. 210 mm x 147 mm |
|---|---|
| Series: | Markenmanagement. - Hamburg : Lit, ZDB-ID 2193501-4. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8258-1887-6 |
| Classification: | Informatik in Beziehung zu Mensch und Gesellschaft ; Kommunikation und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003777470