User generated brands and their contribution to the diffusion of user innovations
Johann Füller; Roland Schroll; Eric von Hippel
| Year of publication: |
2013
|
|---|---|
| Authors: | Füller, Johann ; Schroll, Roland ; Hippel, Eric von |
| Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 42.2013, 6/7, p. 1197-1209
|
| Subject: | User-generated brands | Product diffusion | Brand value | Innovation communities | User innovation | Kundenintegration | Customer integration | Innovationsdiffusion | Innovation diffusion | Social Web | Social web | Markenführung | Brand management | Innovation | Produktentwicklung | New product development | Markenimage | Brand image | Innovationsmanagement | Innovation management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127814