User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Severin Dennhardt
| Year of publication: |
2014
|
|---|---|
| Authors: | Dennhardt, Severin |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Markenwert | Brand equity | Kaufentscheidung | Purchase decision | Sozialkapital | Social capital | Soziales Netzwerk | User Generated Content | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
Erscheint auch als (Online-Ausgabe):
Dennhardt, Severin. User-Generated Content and its Impact on Branding. - Wiesbaden : Springer Fachmedien Wiesbaden, 2014. - Online-Ressource (XIII, 129 p. 13 illus, online resource)
Persistent link: https://www.econbiz.de/10010194235