User intention and consumer needs of packaged mobile data services in Mexico
Year of publication: |
2010
|
---|---|
Authors: | Ibarra Yunez, Alejandro ; Castan̋o, Raquel ; Perez-Monjarás, Luis E. |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 1.2010, 2, p. 129-146
|
Subject: | Mobiltelefon | Mobile phone | Telekommunikationsdienst | Telecommunications services | Innovationsakzeptanz | Innovation adoption | Zahlungsbereitschaftsanalyse | Willingness to pay | Mexiko | Mexico |
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