USER MOTIVATION AND KNOWLEDGE SHARING IN IDEA CROWDSOURCING

We investigate how the propensity to trust, intrinsic motivation, and extrinsic motivation drive the intentions of individuals to share knowledge in idea crowdsourcing. Building on motivation theories and Uses & Gratifications (U&G) approach, we conducted a web-based survey within IdeasProject, an open innovation and brainstorming community dedicated to harvesting ideas. Based on a sample of 244 users, our research shows that the key driver of knowledge-sharing intentions is made up of two intrinsic motivations — social benefits and learning benefits. We also found that recognition from the host company affects intention to share knowledge. From the management point of view, the relative importance of social integrative benefits calls for better facilities available for users to be able to help each other in formulating and developing their ideas. Learning and creativity could be inspired by feedback from professionals and experts, while providing insight into technological advances and features dealing with the current tasks.