User reviews variance, critic reviews variance, and product sales : an exploration of customer breadth and depth effects
Feng Wang; Xuefeng Liu; Eric Fang
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Feng ; Liu, Xuefeng ; Fang, Eric |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 3, p. 372-389
|
| Subject: | User reviews | Critic reviews | Variance | Customer breadth | Customer depth | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011377036