Users' adoption of mobile applications : product type and message framing's moderating effect
George Chung-Chi Shen
Year of publication: |
2015
|
---|---|
Authors: | Shen, George Chung-Chi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 11, p. 2317-2321
|
Subject: | New service adoption | Mobile application | Reputation source | Signaling theory | Regulatory focus framing | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Innovationsdiffusion | Innovation diffusion |
Saved in:
Saved in favorites
Similar items by subject
-
Huang, Yu-Chih, (2019)
-
Min, Somang, (2019)
-
Factors affecting users' continuance intention of mobile social network service
Yen, Wan-Chu, (2019)
- More ...
Similar items by person
-
Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi, (2016)
- More ...