Using a two-part mixed-effects model for understanding daily, individual-level media behavior
Shelley A. Blozis, Ricardo Villarreal, Sweta Thota, Nicholas Imparato
| Year of publication: |
2019
|
|---|---|
| Authors: | Blozis, Shelley A. ; Villarreal, Ricardo ; Thota, Sweta ; Imparato, Nicholas |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 7.2019, 4, p. 234-250
|
| Subject: | Diary data | Frequency versus reach | Media | Mixed-effects models | Repeated measures | TV |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-019-00062-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012129492