Using adolescent eHealth literacy to weigh trust in commercial web sites : the more children know, the tougher they are to persuade
Thomas Hove; Hye-Jin Paek; Thomas Isaacson
| Year of publication: |
2011
|
|---|---|
| Authors: | Hove, Thomas ; Paek, Hye-jin ; Isaacson, Thomas |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 51.2011, 3, p. 524-537
|
| Subject: | Jugendliche | Youth | Kinder | Children | E-Health | E-health | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009383687