Using advanced mixed methods approaches : combining PLS-SEM and qualitative studies
Fidan Kurtaliqi, Caroline Lancelot Miltgen, Giampaolo Viglia, Gaëlle Pantin-Sohier
| Year of publication: |
2024
|
|---|---|
| Authors: | Kurtaliqi, Fidan ; Lancelot Miltgen, Caroline ; Viglia, Giampaolo ; Pantin Sohier, Gaëlle |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114464, p. 1-14
|
| Subject: | PLS-SEM | Retail | Mixed methods | Explanatory | Exploratory | Intervention design |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014547409