Using advertising and price to mitigate losses in a product-harm crisis
Year of publication: |
2015
|
---|---|
Authors: | Cleeren, Kathleen |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 58.2015, 2, p. 157-162
|
Publisher: |
Elsevier |
Subject: | Advertising | Price | Product-harm crisis | Product recall |
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