Using an uncertainty model to assess sales response to advertising
John U. Farley; Charles S. Tapiero
| Year of publication: |
1981
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|---|---|
| Authors: | Farley, John U. ; Tapiero, Charles S. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 12.1981, 3, p. 441-455
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| Subject: | Werbungsbetrieb | Statistik Wahrscheinlichkeitstheorie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140500