Using Behavioral Decision Theory to Assess Advertisement Recognition Tasks by Level of Difficulty
| Year of publication: |
1997
|
|---|---|
| Authors: | Frankenberger, Kristina D. ; Albaum, Gerald S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 14.1997, 2, p. 145-162
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