Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective

Behavioural economics can be a powerful tool in achieving consumer policy goals, by nudging people to make healthy, sustainable and cost-conscious choices. It can also, however, be used against consumers' interests by misleading and deceiving them by exploiting their biases.

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Year of publication:	2018
Authors:	Goyens, Monique
Published in:	Intereconomics. - Heidelberg : Springer, ISSN 1613-964X. - Vol. 53.2018, 1, p. 12-17
Publisher:	Heidelberg : Springer

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.1007/s10272-018-0712-0 [DOI] 1015741029 [GVK] hdl:10419/213155 [Handle] RePEc:spr:intere:v:53:y:2018:i:1:d:10.1007_s10272-018-0712-0 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10012151425