Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries
Year of publication: |
2007
|
---|---|
Authors: | Auger, Pat ; Devinney, Timothy ; Louviere, Jordan |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 70.2007, 3, p. 299-326
|
Publisher: |
Springer |
Subject: | social issues | best–worst experiments | cross-country study |
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