Using Best–Worst Scaling Methodology to Investigate Consumer Ethical Beliefs Across Countries
| Year of publication: |
2007
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|---|---|
| Authors: | Auger, Pat ; Devinney, Timothy M. ; Louviere, Jordan J. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 8680176. - Vol. 70.2007, 3, p. 299
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