Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
Wu He; Thad Chee; Dazhi Chong; Elizabeth Rasnick
| Year of publication: |
2012
|
|---|---|
| Authors: | He, Wu ; Chee, Thad ; Chong, Dazhi ; Rasnick, Elizabeth |
| Published in: |
E-marketing ; Vol. 1. - Hershey, PA : Business Science Reference. - 2012, p. 341-349
|
| Subject: | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | Text | 2001-2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575372