Using conjoint choice experiments to model consumer choices of product component packages
Benedict G. C. Dellaert, Aloys W. J. Borgers, Jordan J. Louviere and Harry J. P. Timmermans
| Year of publication: |
2007
|
|---|---|
| Authors: | Dellaert, Benedict G. C. ; Borgers, Aloys W. J. ; Louviere, Jordan J. ; Timmermans, Harry J. P. |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 273-293
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Diversifikation | Diversification | Produktgestaltung | Product design | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003544659