Using consumer preference data in forecasting demand in apparel retailing

Banumathy Sundararaman and Neelakandan Ramalingam

Year of publication:	2024
Authors:	Sundararaman, Banumathy ; Ramalingam, Neelakandan
Subject:	Apparel retailing \| Conjoint analysis \| Demand estimation \| Stated preference data \| Conjoint-Analyse \| Konsumentenverhalten \| Consumer behaviour \| Nachfrage \| Demand \| Offenbarte Präferenzen \| Revealed preferences \| Bekleidung \| Clothing \| Textilhandel \| Textile distribution \| Einzelhandel \| Retail trade \| Marktforschung \| Market research \| Bekleidungsindustrie \| Clothing industry \| Präferenztheorie \| Theory of preferences \| Zahlungsbereitschaftsanalyse \| Willingness to pay

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