Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
Maura L. Scott, Gergana Y. Nenkov
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Scott, Maura L. ; Nenkov, Gergana Y. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 323-336
|
| Subject: | Indulgence | Cuteness | Priming effects | Reminders of responsibility | Prosocial orientation | Personal control | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-014-9336-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486548