Using Consumption Constellations to Develop Integrated Communications Strategies
| Year of publication: |
1996
|
|---|---|
| Authors: | Englis, Basil G. ; Solomon, Michael R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 37.1996, 3, p. 183-192
|