Using consumption constellations to develop integrated communications strategies
| Year of publication: |
1996
|
|---|---|
| Authors: | Englis, Basil G. ; Solomon, Michael R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 37.1996, 3, p. 183-191
|
| Publisher: |
Elsevier |