Using Customer Relationship Management to Increase Profits - Successful companies like Boise Cascade no longer conceptually believe that customer relationship assets are objects owned by the salespeople. They now see them as assets of the enterprise that can be viewed, leveraged, and retained by an organization and are employing the advanced tools and methods of the "new paradigm" to actively ...
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|Authors:||Kennedy, Michael E.|
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 85.2004, 9, p. 36-42
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