Using Customer Relationship Management to Increase Profits - Successful companies like Boise Cascade no longer conceptually believe that customer relationship assets are objects owned by the salespeople. They now see them as assets of the enterprise that can be viewed, leveraged, and retained by an organization and are employing the advanced tools and methods of the "new paradigm" to actively ...
Year of publication: |
2004
|
---|---|
Authors: | Kennedy, Michael E. |
Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 85.2004, 9, p. 36-42
|
Saved in:
Saved in favorites
Similar items by person
-
The determinants of real long-term interest rates : 17 country pooled-time-series evidence
Orr, Adrian, (1995)
-
International implications of European economic and monetary union
Funke, Norbert, (1997)
-
International implications of European Economic and Monetary Union
Funke, Norbert, (1997)
- More ...