Using daily store-level data to understand price promotion effects in a semiparametric regression model
Year of publication: |
2006
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Authors: | Martinez-Ruiz, M.P. ; Mollá-Descals, A. ; Gomez-Borja, M.A. ; Rojo-Álvarez, J.L. |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 13.2006, 3, p. 193-204
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