Using decision trees to analyse the customers' shopping location preferences
Azarnoush Ansari, Arash Riasi
| Year of publication: |
2019
|
|---|---|
| Authors: | Ansari, Azarnoush ; Riasi, Arash |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 2, p. 174-202
|
| Subject: | decision tree | data mining | customer behaviour | shopping centres | J48 | consumer buying behaviour | Konsumentenverhalten | Consumer behaviour | Entscheidungsbaum | Decision tree | Data Mining | Data mining | Einkaufszentrum | Shopping center | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.099557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052265