Using descriptive social norms to increase charitable giving : the power of local norms
Year of publication: |
February 2016
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Authors: | Agerström, Jens ; Carlsson, Rickard ; Nicklasson, Linda ; Guntell, Linda |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 52.2016, p. 147-153
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Subject: | Descriptive norms | Local norms | Global norms | Altruistic behavior | Charitable giving | Field experiment | Soziale Norm | Social norm | Fundraising | Experiment | Wohltätigkeit | Charity | Altruismus | Altruism | Soziales Verhalten | Social behaviour | Feldforschung | Field research |
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