Using digital media to monitor and forecast a firm's public image
Daniel E. O'Leary
| Year of publication: |
2010
|
|---|---|
| Authors: | O'Leary, Daniel E. |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 7.2010, p. 207-219
|
| Subject: | IBM Corporation | Firmenimage | Corporate reputation | Bewertung | Evaluation | Prognoseverfahren | Forecasting model | Kommunikationsmedien | Communication media | Digitale Medien | Digital media | Web 2.0-Technologien | Web 2.0 technologies | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666551