Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event.
| Year of publication: |
1983
|
|---|---|
| Authors: | Louviere, Jordan J ; Hensher, David A |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 10.1983, 3, p. 348-61
|
| Publisher: |
University of Chicago Press |