Using electronic customer relationship management to improve manufacturing processes
Year of publication: |
2007
|
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Authors: | Michaelides, Roula ; Kehoe, Dennis ; Tickle, Matthew |
Published in: |
International journal of agile systems and management : IJASM. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1741-9174, ZDB-ID 2212006-3. - Vol. 2.2007, 3, p. 321-342
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Industrie | Manufacturing industries |
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