Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Rodoula H. Tsiotsou; Kostas Alexandris; Kostas Alexandris
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsiotsou, Rodoula H. ; Alexandris, Kostas ; Cornwell, T. Bettina |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 295-327
|
| Subject: | Sponsoring | Sponsorship | Profisport | Professional sports | Fußball | Football | Beziehungsmarketing | Relationship marketing | Markenwert | Brand equity | Virales Marketing | Viral marketing | Marketingkooperation | Marketing cooperation | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Selbstevaluation | Self-assessment | Griechenland | Greece |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362890