Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand
| Year of publication: |
2008
|
|---|---|
| Authors: | Sharpe, Kathryn M. ; Staelin, Richard ; Huber, Joel |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 35.2008, 3, p. 406-422
|