Using fuzzy logic approach in estimating individual guest loyalty level for international tourist hotels
Henry C. W. Lau, Dilupa Nakandala and Li Zhao (University of Western Sydney, Locked Bag, Penrith NSW, Australia), Ivan K.W. Lai (Caritas Institute of Higher Education, Tseung Kwan O, New Territories, Hong Kong)
| Year of publication: |
2015
|
|---|---|
| Authors: | Lau, Henry ; Nakandala, Dilupa ; Li, Zhao ; Lai, Ivan K. W. |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 21.2015, 1/2/3, p. 127-145
|
| Subject: | guest loyalty | fuzzy logic | tourism | Fuzzy-Set-Theorie | Fuzzy sets | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Internationaler Tourismus | International tourism | Tourismus | Tourism |