Using Household-Level Viewing Data to Maximize Effective Reach
| Year of publication: |
1993
|
|---|---|
| Authors: | Craig, C.Samuel ; Ghosh, Avijit |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 33.1993, 1, p. 38-47
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