Using Individual Differences to Segment the "Market" for an Attribution-Based Substance Abuse Intervention Program
| Year of publication: |
1996
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|---|---|
| Authors: | Rose, Randall L. ; Bearden, William O. ; Manning, Kenneth C. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 15.1996, 2, p. 252-262
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