Using involvement for segmenting the adoption of e-commerce in travel
| Year of publication: |
2009
|
|---|---|
| Authors: | Moital, Miguel ; Vaughan, Roger ; Edwards, Jonathan |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 29.2009, 5-6, p. 723-740
|