Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
| Year of publication: |
2008
|
|---|---|
| Authors: | de Jong, Martijn G. ; Steenkamp, Jan-Benedict E.M. ; Fox, Jean-Paul ; Baumgartner, Hans |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 45.2008, 1, p. 104-115
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