Using lexical semantic analysis to derive online brand positions : an application to retail marketing research
Year of publication: |
2009
|
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Authors: | Aggarwal, Praveen ; Vaidyanathan, Rajiv ; Venkatesh, Alladi |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 2, p. 145-158
|
Subject: | Online-Handel | Online retailing | Markenimage | Brand image | Markenführung | Brand management | Semantisches Web | Semantic web |
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