Using linguistic coding to explore the way advertisements in press and TV communicate
Guy Consterdine; Colin MacDonald
| Year of publication: |
1976
|
|---|---|
| Authors: | Consterdine, Guy ; MacDonald, Colin |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1976, p. 789-806
|
| Subject: | Werbung | Anzeige | Fernsehen |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003537337