Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Year of publication: |
2011
|
---|---|
Authors: | Bolton, Lisa E. ; Bloom, Paul N. ; Cohen, Joel B. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, p. 51-59
|
Subject: | Kredit | Credit | Marketing | Finanzwissen | Financial literacy | Schuldenmanagement | Debt management |
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