Using market basket analysis in management research
Herman Aguinis; Lura E. Forcum; Harry Joo
| Year of publication: |
2013
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|---|---|
| Authors: | Aguinis, Herman ; Forcum, Lura E. ; Joo, Harry |
| Published in: |
Journal of management : JOM. - Thousand Oaks, Calif. : Sage Publ., ISSN 0149-2063, ZDB-ID 83220-0. - Vol. 39.2013, 7, p. 1799-1824
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| Subject: | research design | methodology | data analysis | Marktforschung | Market research | Theorie | Theory | Wissenschaftliche Methode | Scientific method | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199961