Using means-end structures for benefit segmentation in a service industry
Günther Botschen ; Eva Thelen ; Rik Pieters
| Year of publication: |
1997
|
|---|---|
| Authors: | Botschen, Günther |
| Other Persons: | Thelen, Eva M. (contributor) ; Pieters, Rik (contributor) |
| Published in: |
Advances in services marketing. - Wiesbaden : Dt. Univ.-Verl. [u.a.], ISBN 3-8244-6508-6. - 1997, p. 155-180
|
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001297065