Using metaphors as a tool for creative strategic sense-making
Year of publication: |
2012
|
---|---|
Authors: | Kolar, Tomaž |
Published in: |
Economic and business review : EBR. - Ljubljana : Economic & Business Review, ISSN 2335-4216, ZDB-ID 2406428-2. - Vol. 14.2012, 4, p. 275-297
|
Subject: | marketing strategy | creative thinking | metaphors | military strategy | Kreativität | Creativity | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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