Using multiple criteria decision making models for ranking customers of bank network based on loyalty properties in weighted RFM model
Fayegh Zaheri, Hiwa Farughi, Hersh Soltanpanah, Seiran Alaniazar, and Foruzan Naseri
| Year of publication: |
2012
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| Authors: | Zaheri, Fayegh ; Farughi, Hiwa ; Soltanpanah, Hersh ; Alaniazar, Seiran ; Naseri, Foruzan |
| Published in: |
Management science letters. - Waterloo, Ont : Growing Science, ISSN 1923-9343, ZDB-ID 25920091. - Vol. 2.2012, 2, p. 697-704
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.5267/j.msl.2012.01.018 [DOI] |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010009228