Using native advertising approach for knowledge creation in cross cultural studies

Archana Shrivastava, Ph.D

Year of publication:	2020
Authors:	Śrīvāstava, Arcanā
Published in:	Journal of teaching in international business. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1528-6991, ZDB-ID 2106519-6. - Vol. 31.2020, 2, p. 154-179
Subject:	collaboration \| connectivism \| cross-culture \| Global mind-set \| international business \| student-centric \| technology \| Wissensmanagement \| Knowledge management \| Interkulturelles Management \| Cross-cultural management \| Multinationales Unternehmen \| Transnational corporation \| Werbung \| Advertising \| Kulturelle Identität \| Cultural identity \| Welt \| World \| Globalisierung \| Globalization

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