Using PLS to investigate interaction effects between higher order branding constructs
Bradley Wilson
| Year of publication: |
2010
|
|---|---|
| Authors: | Wilson, Bradley |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 621-652
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944682