Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Sebastian Zenker; Tobias Gollan; Niels Van Quaquebeke
| Year of publication: |
2014
|
|---|---|
| Authors: | Zenker, Sebastian ; Gollan, Tobias ; Quaquebeke, Niels van |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 3, p. 184-202
|
| Subject: | Stadtmarketing | City marketing | Werbewirkung | Advertising effects | Zielgruppe | Target group | Stadtbevölkerung | Urban population | Soziale Werte | Social values | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341744