Using product design strategically to create deeper consumer connections
| Year of publication: |
2008
|
|---|---|
| Authors: | Noble, Charles H. ; Kumar, Minu |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 51.2008, 5, p. 441-451
|